About Custom Dynamics

Motorcycle LED Lighting Innovation Since 2002

Founded in 2002, Custom Dynamics was built on a simple mission: develop innovative motorcycle lighting products that improve rider visibility, safety, and style without sacrificing quality or ease of installation. What began as a small business focused on creating better lighting solutions for motorcycle enthusiasts has grown into one of the most recognized and trusted brands in the motorcycle aftermarket industry.

For more than two decades, Custom Dynamics has been dedicated to designing and manufacturing premium LED lighting systems, electrical modules, and plug-and-play accessories that help riders customize their motorcycles while increasing visibility on the road. Our products are trusted by riders, dealers, distributors, and OEM partners throughout the United States and around the world.

Engineering Quality Into Every Product

At Custom Dynamics, quality is the foundation of everything we do. Our products are engineered using high-quality, automotive-grade components designed to withstand the demanding conditions riders encounter every day.

Many of our lighting products are designed to meet or exceed applicable Department of Transportation (DOT) standards, providing riders with lighting solutions that deliver exceptional performance, reliability, and visibility. From LED headlights and turn signals to auxiliary lighting, saddlebag lights, and advanced electrical modules, every product undergoes extensive testing to ensure it performs as intended in real-world riding environments.

Our commitment to quality has made Custom Dynamics a preferred choice for riders seeking dependable motorcycle lighting upgrades that combine cutting-edge technology with long-lasting durability.

Customer Service That Riders Trust

We believe exceptional products should be backed by exceptional service. Our knowledgeable customer service and technical support teams are dedicated to helping customers before, during, and after their purchase.

Whether you need assistance selecting the correct product for your motorcycle, tracking an order, understanding shipping options, accessing installation guides, troubleshooting a technical issue, processing a warranty claim, or initiating a return, our team is committed to delivering fast, accurate, and friendly support.

Many members of our staff are riders themselves, giving them firsthand experience and product knowledge that helps customers make informed decisions and successfully complete their installations.

Serving Riders Around the World

Custom Dynamics products are available through an extensive network of authorized dealers, distributors, and retail partners throughout North America and across international markets. These long-standing relationships have enabled us to build a global presence while maintaining the personalized service and technical expertise that have defined our company since the beginning.

From local motorcycle dealerships to major international distributors, our partners help ensure riders around the world have access to the industry's most innovative motorcycle lighting and electrical solutions.

A New Chapter with AFCO Performance Group

In 2025, Custom Dynamics became part of the AFCO Performance Group family of performance aftermarket brands. This acquisition marked an exciting new chapter in the company's history, providing additional resources, operational support, and opportunities for growth while preserving the innovation, quality, and customer-first culture that riders have come to expect from Custom Dynamics.

As part of AFCO Performance Group, Custom Dynamics continues to operate with the same commitment to developing industry-leading motorcycle lighting and electrical products while expanding its ability to serve customers, dealers, and distributors worldwide.

Looking Ahead

As motorcycle technology continues to evolve, Custom Dynamics remains focused on developing innovative LED lighting and electrical solutions that improve rider safety, enhance motorcycle styling, and deliver exceptional value. We are proud of our history, grateful for the loyalty of our customers and partners, and excited for the road ahead.

For over 20 years, Custom Dynamics has helped riders see better, be seen better, and ride with confidence.