About Custom Dynamics

Motorcycle LED Lighting Innovation Since 2002

At Custom Dynamics, we believe every ride should inspire confidence. Since 2002, we have been dedicated to one mission: designing innovative motorcycle LED lighting and electrical solutions that help riders see better, be seen better, and express their own style on the road.

What started as a small business driven by a passion for motorcycles and a commitment to solving real-world rider challenges has grown into one of the most recognized names in the motorcycle aftermarket industry.

Dave Pribula, Founder and President of Custom Dynamics, leveraged his electrical engineering education and nearly two decades of experience at IBM and Philips Semiconductor to build one of the motorcycle industry's most trusted lighting brands.

Today, Custom Dynamics is trusted by motorcycle enthusiasts, dealers, distributors, and OEM partners across the United States and around the world for premium LED lighting systems, electrical modules, and plug-and-play accessories engineered for performance, reliability, and ease of installation. 

Built by Riders. Designed for Riders.

Motorcycling is more than transportation. It's freedom, adventure, and a connection to the road that few experiences can match. We understand that because many members of our team are riders themselves.

Before the booth opens at Destination Daytona, the Custom Dynamics team starts the day the same way many of our customers do, in the saddle and ready to ride.

Every product we develop begins with a simple question: How can we make riding safer, more enjoyable, and more personalized? Whether it's a brighter LED headlight, a highly visible turn signal system, advanced auxiliary lighting, or an innovative electrical module, our goal is always the same: deliver meaningful upgrades that riders can trust every time they turn the key.

For more than two decades, riders have chosen Custom Dynamics because we combine cutting-edge technology with practical solutions that enhance visibility, improve safety, and elevate the look of their motorcycles.

Engineering Quality Into Every Product

Quality is not an afterthought at Custom Dynamics. It's the foundation of everything we do.

Our motorcycle LED lighting products and motorcycle electrical components are engineered using high-quality, automotive-grade materials designed to perform in the demanding conditions riders face every day. From long-distance touring and daily commuting to weekend rides and custom builds, our products are built to withstand the challenges of real-world riding environments.

Many of our lighting solutions are designed to meet or exceed applicable Department of Transportation (DOT) standards, helping riders achieve increased visibility and confidence on the road. Every product undergoes extensive testing to ensure dependable performance, durability, and long-term reliability.

This unwavering commitment to quality has helped establish Custom Dynamics as an industry leader in aftermarket motorcycle lighting and electrical accessories.

Customer Service That Riders Trust

Exceptional products deserve exceptional support.

Our knowledgeable customer service and technical support teams are committed to helping customers before, during, and after every purchase. From product selection and installation guidance to troubleshooting, warranty assistance, and returns, we work hard to provide the fast, accurate, and friendly service riders deserve.

Because many of our team members actively ride and install our products themselves, customers receive advice from people who understand both the products and the riding experience firsthand. That rider-focused approach has been a key part of our success from the very beginning.

From product recommendations to fitment details, our knowledgeable team works one-on-one with riders during the Sturgis Motorcycle Rally to ensure they find the best lighting solutions for their bike.

Serving Riders Around the World

Custom Dynamics products are available through a growing network of authorized dealers, distributors, and retail partners throughout North America and international markets. These partnerships allow us to deliver innovative motorcycle lighting and electrical solutions to riders around the globe while maintaining the personalized service and technical expertise that define our brand.

Whether you're visiting a local dealership, purchasing through an authorized retailer, or working with a distributor overseas, you can expect the same commitment to quality, innovation, and customer satisfaction that has guided our company since 2002.

A New Chapter with AFCO Performance Group

In 2025, Custom Dynamics joined the AFCO Performance Group family of performance aftermarket brands, marking an exciting new chapter in our company's journey. The acquisition provides additional resources, operational support, and opportunities for continued growth while preserving the innovation, quality, and customer-first culture that riders have come to expect from Custom Dynamics. 

As part of AFCO Performance Group, we continue to focus on developing industry-leading motorcycle LED lighting and electrical products while expanding our ability to serve customers, dealers, and distribution partners worldwide. Company founder Dave Pribula remains involved in guiding the business, ensuring continuity in leadership and a steadfast commitment to the values that built the brand.

Looking Ahead

Motorcycle technology continues to evolve, and so do we.

As we look toward the future, Custom Dynamics remains committed to pushing the boundaries of motorcycle lighting innovation. We will continue developing high-performance LED lighting systems, electrical accessories, and rider-focused solutions that enhance safety, improve visibility, and help riders create motorcycles that reflect their individuality.

We are proud of where we've been, grateful for the riders and partners who have supported us along the way, and excited about where the road ahead will take us.

For over 20 years, Custom Dynamics has helped riders see better, be seen better, and ride with confidence.